New equity release advice service at FirstStop

Advice provider for the older generation, FirstStop, has introduced a new equity release advice service to help retired homeowners remain in their own homes.

With the help of retirement income specialist Just Retirement, the company recently launched a home cash plan. It has now made the product more widely available through its new equity release advice service, which is accompanied by a dedicated helpline.

Acting chief executive at FirstStop, Philip Spiers, told Money Marketing: “Equity release may be a last resort product but for many people it can also be a lifesaver. Many older people have very low incomes but also own a property.

“The home cash plan can provide small amounts of money on a regular basis to help older people pay for help at home or simply to improve their quality of life. It can also be an effective way of paying off high-interest bearing debts an ever-increasing problem in our ageing society. All too often we find older people are missing out on benefits they are rightfully entitled to.

“Through FirstStop Advice we can combine maximising a client‘s income through assessing available benefits, and if that’s not enough offer the best possible solution for their circumstances which may include the use of the Home Cash Plan as a source of top-up.”