Equity release confusion continues, according to Bridgewater Equity Release

According to new research, the main stumbling block equity release advisors face is a lack of understanding among consumers.

The latest advisor survey from Bridgewater Equity Release shows that, while 60% of brokers expect the equity release market to grow over the next six months, many consumers do not have a clear enough idea about the benefits equity products can offer. More than half of advisors surveyed said that broader consumer education would give the market a lift.

Peter Welch, head of sales and distribution at Bridgewater Equity Release, said: “Perhaps unsurprisingly equity release advisers seem positive about the potential for increased market activity over the next six months.

“Market activity and greater consumer knowledge about equity release are not going to magically increase on their own. It is wrong to assume or believe that it is up to someone else to deliver in this area; we all have a responsibility and given specialist advisers are on the front-line dealing with consumers. It makes sense for them to embrace the role of educating the public alongside the delivery of advice.”